Skip to content
All posts

What legal steps can I take to protect my business name and logo from infringement?

To protect your business name and logo from infringement, there are several legal steps you can take:

  1. Register your trademark: The first step is to register your business name and logo as a trademark with the United States Patent and Trademark Office (USPTO). This will give you exclusive rights to use your trademark in connection with your products or services, and it will provide you with legal recourse if someone else tries to use a similar mark.
  2. Conduct a trademark search: Before filing for trademark registration, you should conduct a thorough trademark search to ensure that your chosen name and logo do not infringe on the rights of others. You should search the USPTO database as well as state and local databases to ensure there are no conflicting marks in use.
  3. Monitor for infringement: Once your trademark is registered, it is important to monitor for infringement. You can do this by regularly searching for your trademark online and in publications, and by setting up alerts to notify you of any similar marks that are filed with the USPTO.
  4. Enforce your rights: If you discover that someone is infringing on your trademark rights, you should take legal action to enforce your rights. This may involve sending a cease-and-desist letter or filing a lawsuit for trademark infringement.
  5. Consider international protection: If you plan to do business internationally, you should consider registering your trademark in other countries where you plan to operate. This will provide you with protection against infringement in those countries.

It is important to note that trademark law can be complex and there may be limitations or exceptions to the advice provided above. It is always recommended to consult with a licensed attorney who specializes in trademark law to ensure that your rights are fully protected.