What are the steps I need to take to protect my trademark?

To protect a trademark, there are several steps that should be taken:

1. Conduct a trademark search: Before using or registering a trademark, it is important to conduct a search to ensure that the proposed mark is not already in use or registered by someone else. This can be done through various online resources or through a trademark attorney.
2. File for trademark registration: Once the proposed mark is determined to be available, the next step is to file for trademark registration. This can be done through the United States Patent and Trademark Office (USPTO) or through a trademark attorney.
3. Monitor and enforce the trademark: After obtaining registration, it is important to monitor the use of the trademark to ensure that it is not being infringed upon by others. If another party is using a similar mark in a way that violates the trademark owner's rights, legal action may be taken.
4. Renew trademark registration: Trademark registrations must be renewed periodically to maintain their protection. The USPTO requires renewal every 10 years.

Limitations and exceptions to trademark protection may arise if the mark is found to be generic, descriptive, or functional. Additionally, if the mark is found to be confusingly similar to an existing mark or if it is being used in a way that causes confusion or dilutes the strength of an existing mark, legal action could be taken against the trademark owner.

Further action may be necessary if infringement is identified, such as sending a cease and desist letter or filing a lawsuit. It is important to work with a licensed attorney throughout the trademark protection process to ensure that all necessary steps are taken and rights are protected.