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What are some common mistakes people make when filing for a trademark?

One common mistake people make when filing for a trademark is not conducting a thorough search before filing. It is important to ensure that the proposed mark is not already being used by another business in a similar industry, as this can result in a denial of the application or even legal action against the applicant.

Additionally, it is important to make sure that the mark is distinct and does not simply describe the goods or services being offered. Descriptive marks are generally not eligible for trademark protection.

Another mistake is failing to properly classify the goods or services associated with the mark. The classification of goods and services determines the scope of the trademark protection granted, so it is important to ensure that the application accurately reflects the intended use of the mark.

Finally, it is important to be aware of any deadlines or maintenance requirements associated with the trademark registration. Failure to comply with these requirements can result in the loss of trademark protection.

To avoid these common mistakes, it is recommended to consult with a licensed attorney who can provide guidance throughout the trademark application process. Additionally, conducting a comprehensive search and thoroughly reviewing the application prior to filing can help to ensure a successful application.