As a lawyer, I can confirm that it is possible for a company to trademark a slogan. A slogan can be registered as a trademark if it is distinctive, not too similar to an existing trademark, and not too generic or descriptive of the goods or services being offered.
The company can file the trademark application with the relevant intellectual property office, such as the United States Patent and Trademark Office (USPTO). Once the application is filed, it will undergo an examination to determine if it meets the requirements for registration.
It is important to note that there may be limitations or exceptions to the advice given. In some jurisdictions, certain types of slogans may not be eligible for trademark protection, such as those that contain offensive or immoral language.
If the trademark application is successful, the company will have exclusive rights to use the slogan in connection with the goods or services specified in the registration. If another company attempts to use the same or a similar slogan, the trademark owner may be able to bring a legal action for trademark infringement.
In summary, a company can trademark a slogan if it meets the requirements for registration. It is important to consider any potential limitations or exceptions and seek further legal advice if necessary.
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